Informative

3 Reasons Why Facebook Will Reject Your Ad

Sanne Kruis

The Marketing Manager of The Next Ad.

Jul 9, 2015

Facebook wants to make sure that you create the most compelling and relevant ads possible. Therefore it happens a lot that ads get disapproved while Facebook is checking your campaign before publishing it to its users.

3 Reasons why Facebook reject your ad

Facebook wants to make sure that you create the most compelling and relevant ads possible. Therefor it happens a lot that ads get disapproved while Facebook is checking your campaign before publishing it to their users. In this article you’ll find the 3 most common reasons why Facebook reject your ad and how you can prevent it from happening.

1. Text in images

This one can be really frustrating. You’ve done everything to prepare and publish your campaign only to find it rejected a couple of minutes later. So why is this happening? Ads must not include added or excessive text that comprises more than 20% of the image.

Doesn’t include:

• Pictures of products that include text on the actual product
• Embedded text on images of games and apps
• Cartoons where text is part of the cartoon

Does include:

• Logos and slogans
• Images with text overlay
• Images that are clearly edited to include text on the product as a loophole to policy

You can simply just hope that your visual gets through the automatic check or check your visual using a tool.

If you’re not a TNA user you can also use a tool Facebook made available to test your own visuals. Check it out here.

2. Facebook in your ads?

Facebook is one of the most well known brands in the world and that’s why they are doing their best to protect it. Even though you have some really good intentions like using a like button icon, Facebook won’t allow it. Here are the rules:

• Ads must not imply a Facebook endorsement or partnership of any kind.
• Ads linking to Facebook branded content (including Pages, groups, events, or sites that use Facebook Login) may make limited reference to “Facebook” in ad text for the purpose of clarifying the destination of the ad.
• All other ads and landing pages must not use Facebook copyrights or trademarks (including but not limited to Facebook, the Facebook and F Logos, FB, Face, and Book) or any confusingly similar marks.

3. Age-Restricted Material

Some ads on Facebook aren’t approved because they might be trying to show photos or messages to an audience that’s too young. For example, ads for alcohol must meet certain guidelines which include restrictions on age based on the targeted location’s laws on alcohol ads.

If you have any questions, feel free to contact us.