Strategy
Seasonal
How to Prepare your Business for The Holiday Season
Are you all set for this year’s Holiday Season? No, not the ‘on a beach with a Martini’ kind of holiday - Are you ready to rock the biggest and most important period of the year for marketers and advertisers? ‘Not yet’ is often the answer, but it should be a definite ‘Yes!’. To help you get there, this blog will walk you through some important Holiday Season points and what to expect in the upcoming months!
Read ArticleAngelina Natividad , Online Marketer at The Next Ad
Strategy
3 Perks of Running Facebook, Instagram & Google Ads Simultaneously
Due to Facebook and Instagram's increased popularity amongst mobile platforms, running ads on social media has become the norm. Yet, we must not forget that, even though users rely blindly on these platforms, Google has also been integrated into our lives, minds, and, naturally, our search behaviour, consequently being the epicentre of online searches. What does this mean? By running cross-platform campaigns, you'll get an insane number of advantages. Let's go through some of them.
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How to Measure the Value of Your Instagram Campaigns
Instagram has more than 1 billion active users, making it an incredibly powerful place to run marketing campaigns. But, if you’re not measuring your results, you won’t know what’s working. Here are the key metrics you need to keep an eye on and how to track them.
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How to Use Social Media to Convert More Leads to Sales
Social media is known as a great tool for generating leads, but can they be used to close sales? With so many small businesses operating exclusively on Instagram or Facebook, the answer is yes. Here’s how you can do that for your business.
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Industry Update
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Everything you need to know about Facebook’s Conversions API