Company Update
Success story
Loavies’ Incredible Black Friday Success Story
Loavies is a Dutch-based international brand & private label. Their online fashion store is filled with items inspired by trends seen on catwalks and fashion bloggers. Loavies rapidly created a large fanbase of fashion-minded women all over the world by launching fashion styles that offer each woman the opportunity to create and develop her own unique style. With the help of The Next Ad’s Services Team, Loavies went into Black Friday with high expectations. And they didn’t disappoint.
Read ArticleLouai Nasser
Strategy
Why Advertisers Love Collection Ads
With the busy Christmas period and the second half of the holiday season fast approaching, customers have already started to loosen their purse strings. Whilst many get ready to face the cold temperatures and hit the high streets for their shopping sprees, others prefer to shop from the comfort of their home. Though many turn to their laptops, PCs or tablets for their home shopping, the number of mobile device shoppers has been steadily increasing in the past few years. Smartphones have not only changed the way we behave and connect with people, but also the way we shop. The question here, though, is which ad format advertisers can use to best reach their audiences through their mobile devices. We examine the impact that collection ads have had on advertisers and shoppers alike.
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Introduction to Google Tag Manager
The collection of data through the use of tools such as Google Analytics is absolutely crucial when trying to increase your business’ online reach, turning prospects into customers and optimising your digital marketing strategies in order to develop a strong and lasting relationship with your customers. However, the use of Google Analytics on its own may not always be enough. That’s why Google Tag Manager, in conjunction with Google Analytics, can provide you with the opportunity to collect more and better data than ever before.
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6 Tips For The Second Half Of The Holiday Season
With Black Friday and Cyber Monday behind us, we can comfortably say we have entered the full flow of the holiday season, however, there’s still so much more to come! Whether you’re still setting up your campaigns or simply dotting the i’s and crossing the t’s, you might want to check out these tips before going live! Here’s a short summary of the six tips you should keep in mind during the rest of the shopping season.
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Industry Update
10 Best Shopify Apps to Boost your BusinessIndustry Update
Everything you need to know about Facebook’s Conversions API