Informative
Informative
How the Facebook Blueprint Can Offer a Competitive Advantage
Thousands of companies and marketers use Facebook’s platform in order to advertise their businesses’ products and/or services to the rest of the world, whilst aiming to maximise engagement with their customers and increase traffic to their website. Learning the ins and outs of social media advertising is no mean feat as there can be several obstacles and tricky challenges to overcome in order to create a successful campaign and reach the right audience. Some advertisers, through years of effort, experience and dedication, have an advantage over others. But how can they prove it? Much like how a black belt is given to an advanced Karate or Judo student in order to certify and symbolise his or her skills, experience and dedication in the discipline, Facebook came up with something of its own: The Blueprint Certification.
Read ArticleLouai Nasser
Industry Update
Instagram Reveals How Its Algorithm Works
In July 2016, Instagram rolled out a new algorithm-driven feed, replacing the popular reverse chronological feed to the surprise and dismay of many users. Although most users have now adapted and gotten used to this new format, the explanation behind how this algorithm actually works has only just been revealed.
Read ArticleInformative
A Simple Guide To Using Remote Audiences
As you may know, Facebook offers a range of audience options including Open Audiences, Web Custom Audiences, Lookalike Audiences etc. However, in this case we’re going to focus on The Next Ad’s very own, exclusive, Remote Audiences option. With GDPR becoming enforceable in only a couple of days, there's no better and safer way to make use of custom audiences and data on our platform.
Read ArticleInformative
Exploring the Benefits of Google Trends
Do you know someone who has never used Google? Me neither. Google has become part of people’s daily lives as nearly everyone uses it to some capacity, some more or less than others. It is the world’s leading and most popular search engine, with more than 1.5 billion users worldwide. In fact, Google processes an average of around 40,000 search queries per second! This proves that Google really has become ingrained in people’s daily, online lifestyles, becoming the hub that people refer to if they have a question or query about a certain topic. However, just as interesting, is Google’s data collection of search query informations, allowing users to view some highly useful and interesting data which can be used for marketing and research purposes. If you haven’t yet, say hello to Google Trends.
Read ArticleMost Popular
Industry Update
10 Best Shopify Apps to Boost your BusinessIndustry Update
Everything you need to know about Facebook’s Conversions API