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Why Advertisers & Marketers Love These 5 Google Tools

What is the most popular search engine and website in the world? Pretty much anyone you ask will agree that the answer to that question is Google. Since it was founded over 20 years ago, Google has created hundreds of different products, tools and services that can be used by the public. Some of these tools are particularly useful to marketers and advertisers as they can help meet a variety of set objectives. So let’s run through our top five favourites!

Google Analytics

Let’s start with one of our all-time favourites: Google Analytics. Over the years, it has, without a shadow of a doubt, become one of, if not the best and most efficient analytics tool that can be found on the Internet. Better yet, it’s completely free.

As a marketer, entrepreneur or advertiser this tool can help you answer several crucial questions that will give you an indication on how your content and website are performing. Here are only a few examples of questions that Analytics can easily help you answer.

• Exactly how many users visited your website in the last three weeks?
• What is the average amount of time spent on a specific web page?
• What is the most visited page on your website?
• Which pages have the highest Exit Rate %?
• Where are most of your web visitors arriving from?

This list can literally go on and on for as long as you like, there’s very little that Google Analytics doesn’t know about your website’s performance! By using these insights you can then adjust your strategies and find out which content works better than others.

Ready to get started and set up your Google Analytics account? Click here!

Google Trends

One of the key questions content marketers and advertisers ask themselves before writing a blog or setting up a new advertising campaign is: What’s currently trending and what are the hot topics at this moment of time?

Google Trends is THE place to be if you’re looking to create some fresh content as it can tell you what topics are currently trending in different regions in the world. You can even go as far as discovering what’s trending in the city you’re in! Cool, right?

Not only can this online tool help users visualise and discover trends in people’s search behaviour within Google Search, Google News, Google Images, Google Shopping and YouTube, it is also a highly useful tool when it comes to reviewing the effectiveness of your company’s SEO strategy.

By gaining access to a tool that allows you to access data that contains information about how often specific searches have been made over a period of time, you’ll be able to enjoy a visual overview so you can easily analyse these results.

Google Ads & Keyword Planner

Google Ads, formerly known as Google AdWords, is Google’s very own advertising service that allows advertisers to place bids on certain keywords so that their clickable ads appear as prominently as possible on Google’s search results.

The best part about this service is the fact that you only pay for results. If nobody clicks on your ad, you won’t have to pay Google any money. So you basically only pay significant amounts of money if your ad performs well!

How your ad performs depends on a host of factors such as the competitiveness of the keyword(s) that you have selected as well as the relevancy of these keywords towards your business or website. So make sure not to waste any money on keywords that aren’t going to generate a response from your target audience!

Furthermore, Keyword Planner is a free Google Ads tool that can be used to search for specific keywords and gives you an insight on their performances. With the help of the Keyword Planner you’ll be able to find the exact keywords that are most relevant to your business, giving you highly valuable insights on which words would work best for your target audience.

You can also leverage this tool to obtain indispensable bid estimates, enabling you to view how often keywords are searched for and how their search volume fluctuates over periods of time. Once you’ve discovered the most important learnings you’ll be able to narrow down your list of keywords and set an appropriate budget for the keywords that you really want to employ.

It’s a lot easier than it sounds. So don’t miss out on this vital Google Ads tool!

Our team of digital experts have lots of experience when it comes to advertising on Google, so if you’re interested in working side-by-side with a Google Premier Partner, we’re here to help!

Google Optimize

If you want to find out that type, style or positioning of your website content performs best amongst your visitors then this is the perfect tool for you!

In its essence, Google Optimize allows you to tailor your web page so that you can optimise the experience of every group of visitors that arrives to your website.

Furthermore, this highly useful tool will enable you to test variants of web pages, allowing you to gain key insights and discover how they perform against a specific objective that you have set. After that, Optimize monitors the results it has obtained from your experiment before telling you which variant is performing best amongst your target groups, giving you the opportunity to make an educated decision on how you would like to set up your website’s content.

This, of course, is made possible by conducting A/B tests on your website, which can be easily set up and edited through the tool itself.

So, for example, if your website’s main objective is to get visitors to your website to sign up for a free trial or a demo, you can experiment by testing different CTA’s against each other, using different types of imagery or editing the content within your navigation bar. The possibilities are endless and the only way you can find out what works best is by testing out different version over a period of time!

If you want to improve your website’s overall performance when it comes to conversions or the average time spent on your page, then this tool is a must!

Google Data Studio

This one is really interesting. Google Data Studio is a dashboard and reporting tool that is fairly simple to use, even though it may appear quite complicated at first glance.

Google Data Studio gives you the opportunity to transform your company’s data into visually appealing and informative reports that you can leverage for key insights. It also allows you to fully customise each template so that it is tailored to your preference, whilst also enabling you to share these reports with the rest of your team.

This highly useful tool will also allow you to track KPIs that can support your set business goals and objectives, enabling you to create detailed reports about specific periods of time. Unlike Google Analytics, there’s no limit to the number of widgets that you can include in each report, neither is there a restriction on the number of pages you want to include in your report.

Better yet, The Next Ad Analytics, powered by the Google Data Studio, is available to use on our platform, allowing you to access vital insights about the campaigns that you are running so you can extract some important learnings which you can then use for your next campaign.

It’s completely free for those who have already signed up with The Next Ad and it’s the perfect tool when it comes to benchmarking your data and viewing real-time and historical data, made easier with pre-customised templates that you can re-use and edit.

That’s it! There are plenty of other awesome Google tools readily available for you, but these are the ones that made our top five to help you rock your Marketing with! Do you enjoy using these five Google tools as much as we do? Are there any others that you feel should have made it on the list? Let us know in the comments section below!