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Informative

How to Use Facebook’s New Ad Transparency Tool to Your Advantage

Last month, Facebook made a very interesting announcement regarding the issue of ad transparency. Since the implementation of GDPR, targeting policies and ad transparency have become a big focus. Now, Facebook has made an unprecedented move concerning ad transparency and we want to tell you how you can use this efficiently in order to give yourself a competitive advantage over others.

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Louai Nasser

Informative

Ways to Reduce Electronic Security Risks For Your Business

There are many issues that businesses around the world have to overcome in the most efficient way possible in order to optimise their operational efficiency. However, some things cannot be compromised on: safety and security. This blog will discuss the measures that companies can take in order to ensure the quality of their online security systems both internally and externally.

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Informative

Why Everyone Running An E-Commerce Business Needs Social Ads

So you’ve got your own e-commerce business. It could be a seasoned site you’ve been building out for a while, or you could be tipping your toe in for the first time. No matter what stage your business is at, you’re going to want it to grow. How? The secret lies in social ads. From Facebook and Twitter to Instagram and Pinterest, there’s a ream of opportunities out there for you to advertise your store. With social media’s popularity only set to soar ever higher, it’s up to you to capitalise on that and expand your business. Here’s why.

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Informative

How the Facebook Blueprint Can Offer a Competitive Advantage

Thousands of companies and marketers use Facebook’s platform in order to advertise their businesses’ products and/or services to the rest of the world, whilst aiming to maximise engagement with their customers and increase traffic to their website. Learning the ins and outs of social media advertising is no mean feat as there can be several obstacles and tricky challenges to overcome in order to create a successful campaign and reach the right audience. Some advertisers, through years of effort, experience and dedication, have an advantage over others. But how can they prove it? Much like how a black belt is given to an advanced Karate or Judo student in order to certify and symbolise his or her skills, experience and dedication in the discipline, Facebook came up with something of its own: The Blueprint Certification.

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